“From the people of music, to the people” To create a concept, that would give the artist (that play and arrange this event for free) a strong identity, that would reflect the core of this event through the core of Oslo. Oslo is a city focusing on its citizens, traditions /history, the community, the enviorment, the culture and diversity. I wanted to create something that would be balancing, on typography and color, to reach out to ass many people as possible, in a broad targeted audience.
The colors are based on theese grounds and are trying to lift the tradition through a classic white/yellow color, with a timeless “roboto font” , colors are represented by community, enviroment and the famous hashtag #oslove.
The logo are the end of the word “OSLOVE”, combining the “V” and “E” making a “digital heart”. Wich is symbolic for Oslos citizens, and the way they share and care for the comuunity and eachother.